Implementing this online model in designing insightful and innovative SaaS solutions for building materials manufacturers is Concora. The company builds solutions to help clients navigate the complexities of getting their materials specified for use in commercial projects. With its digital experience platform, manufacturers can offer a simplified buyer journey that meets the stringent requirements of commercial AEC customers. “We enable an online window-shopping experience for AECs and make it easy to locate technical product information and create submittals from one single platform,” mentions Eric Snyder, the CEO of Concora.
Concora’s platform essentially transforms the relationships between AECs and building materials manufacturers by enabling online access to all of the information needed to specify products, including technical specifications, features, and functions of products. It offers a seamless web experience by anchoring to existing manufacturer websites and providing a rich content management tool to help them manage and publish important technical content, including BIM, Revit, 3-part specs, and sustainability. This software also allows AECs to create submittals on the fly with its submittal packages incorporated within a single PDF.
One of the newest additions to Concora’s platform is its project showcase functionality that displays manufacturers’ products in actual projects in an engaging manner. It helps AECs visualize these products, learn their diverse usage, specify the products, track leads, and generate appropriate submittals. By offering videos, downloadable content, and custom project displays using the project showcase capability, Concora increases the professional trust for the manufacturers’ brands and products.
Another feature of Concora’s platform is its product category experience that guides the AECs to find the desired products quickly and efficiently. It allows manufacturers to highlight their product offerings, categorize them into refined listings, and provide highquality filters and custom search options based on AEC customers’ requirements. “To deliver a trusted experience to AECs, we ensure they stay on our client’s website by fulfilling their requirements and exceeding the expectations of their customers, thus increasing the retention rate and business growth for manufacturers,” adds Snyder.
Going beyond the mundane AEC engagement methodology, Concora ensures that its products align well with its broader customer base. The company has a strong focus on engaging with clients and helping them understand the value of enabling a more intuitive digital process that can influence the buyer’s journey. In doing so, Concora is on its way to roll out additional functionalities and deliver a dashboard for AECs to manage their commercial projects effectively. The company enriches the user experience by enhancing the visual capabilities while selecting products, all the way to supporting full projects via its platform. Concora also offers simple marketing tools to capture qualified leads with detailed contact information, thus driving incremental revenue. “As the steward of the company, I have always been driven by the mission to solidify our roadmap and work with clients to coinnovate and drive new products to the market. I have since been successful in instilling this spirit among all my team members. Today, as a team, we are heading toward creating a business model of the future for building material manufacturers,” concludes Snyder.