Bidtracer: Automated Construction Management Spearhead

Twelve years ago, when evolving technologies were disrupting the business scenario, construction industry veterans Samir Gulrajani and Krishan Mehta discovered that there was a dearth of solutions that particularly catered to the subcontractor market. With a vision to automate the construction domain, thenceforth, the two entrepreneurs joined hands and set up Bidtracer in 2005. While most of its counterparts doled out generic solutions, Bidtracer brought to the table a software solution especially crafted to bolster the relationship between second-tier and third-tier contractors by connecting them through a synergistic cloud environment. “We provide all the software that subcontractors need to operate—from both construction side and service side,” says Gulrajani, Vice President, Bidtracer.

Bidtracer was initiated with a focus primarily on sales; the duo observed that most of the existing CRMs in the market did not configure adequately to the construction industry. To this end, the company developed a robust CRM, SalesTracer that could operate both as a stand-alone and an integrated solution for tracking leads and opportunities, simultaneously measuring sales activities. Today, Bidtracer has expanded its offerings from a construction sales tool to a well-wrought project management suite that incorporates a gamut of modules—Bid Management, Invitation to Bid, Building Automation and Controls (BAC) Estimate Tool, Project Management, CRM, and Service Estimate Tool.

Elaborating on the firm’s entourage of services, Gulrajani points out Bid Management as the key module which helps users keep track of bids along with managing customer documents. Adding value to bid management is the Project Management module that can effectively manage billing records and change orders which in turn enables the users to collaborate with their customers smoothly. In terms of service assessment, Bidtracer’s Service Estimate Tool comes in handy whereby users can quickly draft service agreements by choosing from over 75 types of equipment with pre-determined tasking and rates to generate proposals for preventive maintenance. Most importantly, the firm renders a BAC Estimate Tool—a tool designed specifically for that area of the market which deals with building parts and pieces for construction projects.